Teenage pop sensation, first musician born in this century to get a No. 1 single, the female artist to log the second most Hot 100 songs at one time, and ASMR icon? Yep, one look at YouTube will ...

" Add this yoga music in the background of your daily routine to make your yoga sessions even more effective! Do you know ...

But ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.

Isy watches some ASMR videos with fellow comedian Joe Lycett, who's also experienced it, as has the journalist and musician Rhodri Marsden. Zoe Fothergill and Claire Tolan are two artists who've ...