To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...

Trivia time: What's the most consumed spirit worldwide? If you guessed vodka, rum, or gin, give it another shot—it’s baijiu, China’s favorite liquor. A lifetime of visiting the country of my ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...

Considering how long people have been drinking baijiu (millennia!), it’s remarkable that the grain-distilled spirit is only just now becoming a mainstream cocktail ingredient in the U.S. The ...

Note: The 'other spirits' category consists mostly of baijiu sales. Numbers reflect the retail sales value for each category. Euromonitor International provided figures in CNY billions and Reuters ...

And for hundreds of years the drink of choice in China for these celebrations has been baijiu - a clear spirit made with fermented grains which packs a potent punch. Baijiu is also often drunk ...

Explores China's most famous and beloved alcoholic drinks, including baijiu, beer, and fine wine, and meets the makers of these beverages, who reveal their traditions and techniques. Finds out ...

BEIJING, Nov. 7, 2024 /PRNewswire/ -- Chinese baijiu brand Ting Hua Liquor made its presence in Singapore as an invitee to the 2024 Business & Philanthropy Forum held there from November 4 to 5.

China’s Baijiu brand Wuliangye hosted a classic music concert in the US on Nov.10, with an aim to share Chinese culture with the world and promote harmonious coexistence of different civilizations.

BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global ...