Annatto (Bixa orellana), also known as achiote, urucum, and bija, is a small shrub or tree native to Central and South America. It is primarily grown for its vibrant reddish-orange seeds ...

has established procurement channels for Bixa seeds, offering a stable market for farmers. “GCC has been procuring annatto, derived from the seeds of Biza orellana, for nearly a decade at Rs 26 ...