Nike has under-performed due to distribution revamp, product design shifts, and backlash in China, impacting revenue and ...

Back in 2017, Nike decided to radically change its distribution channel by moving more sales from the traditional wholesale channel to its directly owned stores. The idea behind this DTC (Direct ...

The most significant one is the revamp of its distribution channels. Back in 2017, Nike decided to radically change its distribution channel by moving more sales from the traditional wholesale channel ...