In fact, baijiu is having a moment: The quintessentially Chinese spirit has become more popular in other parts of Asia, particularly in South Korea, and has even found its way into bars and ...

Then there’s the rise of regional Chinese restaurants and cookbooks that incorporate the spirit as an ingredient—even if it’s not always an easy sell. “Mixing baijiu into a cocktail” is ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...

Its bread-and-butter brand of Moutai baijiu, a Chinese spirit, contributed the bulk of that, generating 145.8 billion yuan of revenue last year.

United Wine & Spirit Inc. boasts a young and professional ... The company is dedicated to expanding the influence of Chinese baijiu in the U.S., with a goal that extends beyond the Chinese ...