ANNALS OF BUSINESS about Ford Motor Company's car, the Edsel. In '55, Ford Motor Co. decided to produce a new automobile in the medium-prize range. The man directly in charge of the E-Car's design ...

Hayakawa dubbed the car the Edsel Hermaphrodite because it seemed ... was revealed to be a "female impersonator" (i.e. a man in drag), which was not only bizarre but, as Gates says, "would have ...