When you buy through our links, Business Insider may earn an affiliate commission. Learn more If you've ever set foot into a Sephora, the Instagram algorithm has certainly served you the viral Il ...

This is where the tech-led beauty brand Il Makiage comes ... shopping for a foundation simple and successful. Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up ...

While Il Makiage has ... in order to get the right shade for you, you'll be prompted to complete a color-matching quiz like you would if you were buying Il Makiage foundation.