Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid foundation shade for my complexion ...

This is where the tech-led beauty brand Il Makiage comes ... shopping for a foundation simple and successful. Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up ...

While Il Makiage has ... in order to get the right shade for you, you'll be prompted to complete a color-matching quiz like you would if you were buying Il Makiage foundation.