Jeep did something like it once before ... the vast majority of the expensive development and certification, since a conversion kit would just be a set of parts to apply to an already certified ...
Jeep fans have long clamored for a Wrangler with a pickup bed (ever since the CJ-8 Scrambler, that is), and Mopar appears to have come through with the introduction of the JK-8 Pickup conversion kit.
If you're unfamiliar with the CJ-10, it wasn't actually a jeep in the traditional sense. Rather, it was a pickup truck with a bed that was attached to the recognizable front end of a CJ.