Why is it a Win for LeBron and Nike? Nike is still the preeminent basketball apparel brand, but it continues to have a competitor in adidas and more recently Under Armour. James is still king of ...

Moreover, rumor has it that LeBron James will receive almost $30 million in annual pay. Speaking on their historic deal, a ...

Nike just released the latest LeBron James basketball shoes, and they're already turning heads. The sneakers are earning high praise from reviewers for both comfort and fit, and you'll likely find ...

Nike will soon release one of the more limited releases for LeBron James' signature line in recent memory with this upcoming "Black Label" LeBron 22. Official images of this all-black LeBron 22 ...

Nike is selling LeBron Witness 8 sneakers for just $65. The retail price for these popular shoes is usually $110, so the discount offers shoppers a savings of 40%. Six different color ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Nike LeBron Witness 8 Basketball Shoes are now selling ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic herringbone ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...