Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle wings for stability and Air Zoom units for a smooth, responsive ride.

Nike LeBron Witness 8 Basketball Shoes are now selling for only $65 ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...

In 2015, he signed a lifetime deal with Nike worth $1billion. James and Nike have produced 22 LeBron signature shoes throughout their partnership.

People may not have noticed but LeBron James ... their hope that Nike will reconsider and bring back the festive designs in the future. The sentiment shared by James underscores the importance ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...