Since Trump is requiring loyalty tests of his political appointees, we should consider the meaning of loyalty. We generally think of loyalty as a positive thing and it surely is when we speak of ...

The ongoing evolution in loyalty presents an opportunity for retailers to retool their rewards programs to keep consumers ...

What does loyalty mean? Let’s start with what loyalty doesn’t mean. It doesn’t mean having a card with points that expire or are only usable at certain times. Loyalty programs like that ...

Contrary to the definition of "loyalty," navigating loyalty programs has become an ever-moving game. Share A new study from Card Hub, a credit card search and comparison tool, says that JetBlue's ...

Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program. Running until May 2016, ...