Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

New Balance began in 1906 as a one-man operation manufacturing arch supports, and today exists as a global corporation, selling footwear and apparel in over 120 countries worldwide. It is a run ...

On Dec. 4, New Balance will be honored with the Company of the Year Award at the 38th annual FN Achievement Awards. Below is an article from the magazine's Dec. 2 print issue about the brand's ...

Here, New Balance executives discuss six ways the company secured big wins in 2024. Between the 2024 Summer Olympics in Paris and a highly visible season for the WNBA, New Balance had major ...

Seth Matlins speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company's CEO, but because as ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere ...

The New Balance company was founded near Flagg's home state and played a vital role in the process. New Balance has a manufacturing company in Skowhegan, Maine, which is just 25 miles from Flagg's ...