Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently ...

F1 Red Bull Hot Wheels - At the end of 2024, Formula 1 announced a collaboration with Hot Wheels, Mattel's iconic brand, for ...

Ballston Lake, New York , USA Info from Licensor: "This is our annual Hot Wheels Christmas Tree. Our tradition is about 4 ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels and GoPro collaborated to make a Hot Wheels car called the Zoom In that carries a Go Pro Session 4 or Session 5 through your track. The following is a transcript of the video.

Hot Wheels’ connection to car culture dates to ... “Being able to hand them down to my kids and have them play with them is a cool thought,” he said.