Samsung Galaxy S25 Ultra (256GB) for $1,299.99 and get a $200 on the house. If you’re trying to decide if upgrading to the new Samsung Galaxy S25 Ultra is worth it, Amazon is offering a $200 incentive to customers who pre-order it right now.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

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