A hugely ambitious feat of live action, animation and CG, this project for the UK broadcaster was a winner in multiple categories in this year’s awards Channel 4’s idents have a rich creative heritage ...

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ZEE TV is set to undergo a brand revamp by reintroducing its iconic ‘Z’ ident in its logo. In 2017, the channel moved away ...

Ident is an industry term used to describe a moving logo shown to identify a TV channel between programmes.

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British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...