Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...

More generally, designers embraced the curves, flair, and experimental spirit of the time, giving rise to typography trends ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...