Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the ...

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.

Advances in agents in 2025 will help brands create personalized AI agents for customers. These AI models, which will include small language models that operate on individual devices, will power highly ...

At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.

Use scheduling tools that do the heavy lifting for you. Tools like Calendly or HubSpot’s meeting scheduler let prospects see when you’re available and book a time instantly. For group meetings, these ...

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.