As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...

Nike is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...