A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.
A wrong-way driver was killed after crashing into a semi tractor-trailer on Interstate 80 in suburban Minooka, Illinois, and the semi driver was transported to an area hospital with injuries.
AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.