Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

The key AI trends 2025 according to Gartner with a look at the importance and place of a human-first AI approach and literacy ...

Two experts outline principles and action steps for supporting transgender and nonbinary students amidst federal rollbacks of ...

A new study tracking Los Angeles traffic patterns finds that delays — even as slight as 30 seconds per mile — make commuters ...

A theoretical particle that travels faster than light, the tachyon has long intrigued physicists and fueled decades of ...

Separately, the FDA has linked ready-to-eat mini pastries imported from Canada with a salmonella outbreak that has sickened 18 in the U.S. Other outbreak news is on mpox, measles, flu, covid, ...

Background Cancer, a major global health challenge, not only threatens lives but also imposes severe financial burdens, known as ‘financial toxicity’. This strain extends beyond treatment costs to ...

I love how you can pair this with anything in your wardrobe for a fun look. 5.A pair of wide-legged sequin pants to shine ...

This eBook celebrates the achievements of inspiring women in life sciences, highlighting their journeys, challenges and ...

Childhood cancer treatments, specifically total body irradiation, were associated with increased risk of developing diabetes among cancer survivors.