Harvard Business School7 年
Cola Wars Continue: Coke vs. Pepsi in the 1990s
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
Liquid Death giving away $400K fighter jet to lucky winner, unlike Pepsi’s 1990s debacle
The six-figure contest is akin Pepsi’s supposed jet giveaway in the 1990s, but the soda company failed to keep its word, ...