Nike has under-performed due to distribution revamp, product design shifts, and backlash in China, impacting revenue and ...

In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

“We will build back an integrated marketplace. Across Nike Direct and wholesale, our marketplace will be consumer-led, putting our best product and presentation in the path of the ...