The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...
In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...
There is a glitch in the B2B marketing matrix, which is to say there is an opportunity for companies that fix it. Securing high-quality backlinks is one of the two most important SEO factors for ...
Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...
Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...
As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...
The pandemic has been a challenge for many people, with 53% of adults in the United States reporting that COVID-related stress has negatively affected their mental health. Working from home has ...