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曾经镀满“高贵”滤镜的咖啡品牌,正在疯狂关店
■随着中国咖啡市场进入中场竞争,一批脆弱的中小咖啡品牌被市场出清,关闭门店成为无可奈何的选择。 ■“慢咖啡”们未能在早期完成品牌形象的建立,当激烈竞争到来时,消费者被接踵而来的新品牌迷花了眼,奔向一个又一个的低价。 ■消费者对于现制咖啡的需求不都是外带模式,对“慢咖啡”的未来也不必全然悲观。 激战正酣的中国咖啡市场,一半是海水,一半是火焰。 瑞幸自2023年达成万店成就后,过去一年时间又开出一万家 ...
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