Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD ...

In 1980, the advertising agency TBWA made an ad for Absolut Vodka featuring a bottle of its ... By the time the campaign petered out during the early part of the new millennium, Absolut had ...

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Absolut Vodka will stop exporting its products to ... And three Swedish artists launched a viral campaign, depicting a picture of a smouldering bomb crater in the shape of the Absolut bottle.

Absolut Mixers has launched its latest campaign, #UNLABEL #BORN COLOURLESS, aiming to challenge societal assumptions and promote inclusivity. The initiative builds on Absolut’s ongoing ...

As a brand whose product is colourless, Absolut is the perfect platform for a campaign that promotes a colourless world. Moreover, the brand's ideology, which is also colourless and based on equal ...

NO plan? No problem, as Absolut Vodka and Sprite transform the Philippines by pulling off the ultimate, unplanned hangout – celebrating the arrival of the new alcoholic ready-to-drink (ARTD) cocktail ...

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Next up, they have joined forces with Absolut Vodka for their Born To Mix campaign. The trio launched the brand's new honey-flavoured vodka at a special event held at the Absolut Hunni-Hive in ...

In a US vodka market growing steadily at a rate of 1.4% 1 per annum, Absolut had been experiencing six years of year-on-year market share and volume decline. This was driven by ...

Pernod Ricard-owned Absolut Vodka is taking advantage of the larger iPhone 5 screen ... However, we evaluate technology and possibilities from campaign to campaign,? he said. ?In our latest campaign ...

Pernod Ricard, the maker of Absolut vodka and Malibu rum, is feeling the pain from China's anti-crime campaign. The liquor giant's sales of Chivas Regal whisky fell last quarter as the Chinese ...