The scent is a unique yet refreshing, ideal for the upcoming spring season. The Bluebell and Wild Strawberry fragrance is ...

Fans of The Ordinary will be celebrating today with the news that the much-loved brand has decided to re-release a cult buy ...

Celebrities are making a case for "soap nails," the understated manicure that will be everywhere this season. Find out how to ...

It can be hard to find the perfect foundation when there are so many on the market - but makeup lovers have said this ...

"The best metals for those with an olive or medium skin tone are silver, platinum, and gunmetals," fashion expert Sandy ...

Considering I spend my workday looking at beauty products on a computer screen, I’m not that susceptible to makeup marketing.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Wrinkles are a natural part of aging, but that doesn’t mean they can’t be softened or reduced. With so many treatments ...

Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super ...

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...