In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...
Factor Bikes, the premium performance bicycle brand, has announced the appointment of David Millar as its Brand Director. The former professional cyclist will be based in Factor's Girona offices as he ...
The rainbow stripes that have been part of Ritchey's World Champion Series (WCS) logo for more than 30 years will no longer be part of the company's branding.