Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...

Household names such as Google, Amazon, Uber and Calvin Klein have all grown into industry-leading brands with simple typographic logos. Brands like these have used iconic logos to express a wide ...