King has launched a new office in Berlin. Although King has had a presence in the city since 2014, the new office is located “on the sunny side of the ...

More than a third of UK brands expect to work with up to twice as many influencers by 202. According to Kolsquare’s latest research on the European influencer marketing landscape, ...

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. T ...

Johnnie Walker has enlisted actress Priyanka Chopra Jonas to star in its new advert, as the global ambassador for the brand. The collaboration marks the brand’s entry into the luxury ...

EE has launched a new campaign highlighting the importance of winding down after work, showcasing its enhanced entertainment ...

Matalan has unveiled a new Halloween campaign to highlight its family-focused brand platform. Developed in collaboration with McCann Manchester, the “Trick or Treat” ad will run until October 31. Narr ...

UMX Studio has secured a $4.5 million all-cash investment. According to the Saudi Arabian studio, the move will use the funds from investment firm Jetapult to “support the expansion of ...

Sponsored Snaps and Promoted Places, in partnership with Disney, McDonald’s, and Taco Bell. Sponsored Snaps allow businesses ...

Microsoft is advancing its push into mobile gaming by planning to offer game sales through its Xbox App on Android later this ...

General Mills has announced its ongoing collaboration with ASDA’s Tickled Pink campaign, aiming to raise £7 million throughout October for national breast cancer charities. By backing this initiative, ...

The People’s Postcode Lottery has teamed up with singer-songwriter Ellie Goulding for a new advertisement, expressing gratitude to its players for their crucial role in supporting UK charities. Develo ...

Jo Eckersley, CEO of location-based mobile marketing specialist Bubbl, explains how apps powered by geo-fencing technology will be a gamechanger for CX, turning consumer armageddon into consumer ...