Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

AI marketing has the potential to optimize your strategy, streamline processes and boost ROI. Learn how to boost efficiency ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

The B2B thought leadership landscape is maturing, with trust-building as the foundation, but paired with specific business ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Are you a B2B marketer who struggles to demonstrate how your work drives positive business outcomes? Do you battle to justify investment in marketing? Or perhaps the rest of the business just doesn’t ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Effective storytelling ...