AdExchanger | News and Views on Data-Driven Digital Advertising …
网页The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley. Online Advertising.
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网页BY Anthony Vargas // October 8th, 2024. Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.
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网页Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
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网页An Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Daily News Roundup - AdExchanger
网页Plus, Ad-supported news no longer brings home the bacon. AdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused professionals digital media, from brand marketers to ad agencies to tech companies to publishers and retailers.
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网页Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa. BY AdExchanger // September 30th, 2024. Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet. Daily News Roundup.
AdExchanger Talks Archives | AdExchanger
网页BY Alyssa Boyle // September 10th, 2024. Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. Tagged in:
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网页Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa. BY AdExchanger // September 30th, 2024. Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet. Publishers.
The Top 10 AdExchanger Stories Of 2021
网页2021年12月23日 · Related: A rundown of ad tech’s programmatic CTV ambitions landed in the top 20 stories of the year. 8. Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google) (March) When Google declared it would not support email-based IDs (our number two top story of the year), it added to the pile of …
Marketers - AdExchanger
网页Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.