AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Latest - AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Top 10 AdExchanger Stories Of 2023
Dec 21, 2023 · 5. Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program (November).The black box of Performance Max received another ding this year when it was revealed that many buyers’ search ads (bought on Google Search and PMax) appeared on searches for sanctioned sites, pornography sites and right-wing fringe publishers.
AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of …
4 days ago · As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest contributors in 2024. They offer a snapshot of an industry in …
Marketers - AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Publishers - AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExchanger Talks Archives | AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Technology - AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
About AdExchanger
Anthony Vargas. Senior Editor. Anthony Vargas ( [email protected]) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies.He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the …
Commerce | AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.