Digital Marketing News | Marketing Dive
网页2024年9月27日 · Marketing Dive is a website that covers the latest trends and topics in digital marketing, such as brand strategy, creative, video, data and analytics, and more. Read stories about Mazda, Hi-Chew, Taco Bell, FCB, Qdoba, Publicis, and …
Consumers still ally with brands on social: Here’s what the …
网页2 天之前 · “Consumer engagement with brands only continues to rise,” said Layla Revis, vice president of brand and social at Sprout Social via email. “While 36% have maintained the same level of engagement, nearly half of social media users are interacting with brands more on social media today than they were just six months ago.
9 campaigns that struck a chord in 2021 - Marketing Dive
网页2021年12月7日 · The web page showcases nine marketing campaigns that stood out in 2021 for their creativity, relevance and impact. From Coke's Santa Cameo to Wendy's Rick and Morty drive-thru, see how brands tapped into culture, trends and technology to connect with consumers.
9 campaigns that boosted the mood in 2022 | Marketing Dive
网页2022年12月12日 · Marketing Dive showcases the creative work that cut through the noise of war, recession and controversies in 2022. See how McDonald's, Domino's, Old Spice and others used partnerships, nostalgia, tech and humor to stand out.
Deep Dive - Marketing Dive
网页2024年8月8日 · Explore the latest news, analysis and opinions on marketing topics from Marketing Dive's journalists. Find out what's happening in the industry, from creative campaigns to emerging technologies, and how to adapt to the changing landscape.
Social Media Marketing News | Marketing Dive
网页4 天之前 · Marketing Dive covers the latest developments and insights in social media marketing, from platforms and strategies to campaigns and case studies. Find out how brands are using TikTok, Instagram, Facebook, Twitter and …
Creative Marketing News | Marketing Dive
网页2024年10月4日 · Marketing Dive covers the latest creative campaigns, strategies and insights from brands and agencies. Find out how marketers are using generative AI, QR codes, nostalgia, celebrities and more to reach consumers.
How a focus on performance marketing has cost brands trillions: …
网页3 天之前 · Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand. Behind Apple is Microsoft and Amazon, which saw an 11% and 8% year-over ...
Influencer Marketing News | Marketing Dive
网页2024年10月3日 · Retail Marketing. Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
Virtual influencers gain traction | Marketing Dive
网页2024年9月26日 · Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report. Brands like Dior, Calvin Klein and BMW have used a virtual influencer, meaning a fictional avatar ...